Two Step Cider
package design by Rudi De Wet
Client: Mountain Goat Beer
Agency: Freeform
Creative Director: Richard Overall
Art Director: Tyson Sheean
Agent: The Jacky Winter Group
Photographer: Willem-Dirk du Toit
(Source: ryanfmc)
I love this direct mailer from Ikea. The pop-up idea has been used beautifully to demonstrate both the stylish and easy to assemble nature of Ikea’s flat pack furniture. All items included in the mini bedroom may be purchased at Ikea. Great promotional piece!